Mercedes Benz Fashion Week
TASK : Broker sponsorship deal between International Management group (IMG www.img.com ) and Vincent Longo Cosmetics into Mercedes Benz Fashion Week Swim. Design and execute integration for several fashion shows. Document the experience using various multimedia tools.
Experiential Marketing, Event Planning & Management, Sponsorship Integration
Mercedes Benz Fashion Week Swim, Raleigh Hotel-Miami Beach.
- Strengthen the Vincent Longo Cosmetics brand through participation in landmark fashion event.
- Establish luxury retailer buyer leads through Mercedes Benz Fashion Week sponsorship.
- Visually document the experience through photography/video.
Designed and secured global experiential event for key executives and high profile guests.
Recruited qualified Vincent Longo makeup artists for all sponsored shows.
Assisted with all aspects of the integrations into MBFWS sponsored shows.
Documented the live event integration via the use of social media, photography and video mediums.
Brokered sponsorship deal between Vincent Longo Cosmetics and IMG/Mercedes Benz Fashion Week Swim.
Produced documentary video series featuring sponsored designers showcasing the sponsorship collaboration.
Designed and integrated cross-promotional hospitality co-sponsor lounges: Mercedes Benz, American Express, Pandora.
Executive produced video-documentary interviews for the following luxury swimwear brands’ head designers: Suboo, 6 Shore Road, Gottex, Wildfox Swim, We are Handsome.
Created and executed social media campaigns (paid and not-paid) to increase social media following.
Assist and escort key Vincent Longo Cosmetics executive members throughout their entire event stay off-site activities, arrange/cover special requests.
Event Video Recap Library
A series of backstage interviews were produced as a result of the collaboration.