Uplift Education

Deliverables:

 

  • Recruitment strategy for uplift elevate campus

 

  • Collateral creation: recruitment flyer for uplift elevate campus, billboard, email campaign nurturing lead flow design

 

  • Management & coaching of junior recruiting team, advanced experiential marketing techniques strategy overhaul

Service

Client

Print, Art Direction, Communication Strategy

Uplift Education

Year

2019

Uplift Elevate campus.jpg

Client Background

  • Founded in 1996, Uplift Education operates a network of 43 high-quality, free public charter schools serving nearly 20,000 students across Dallas-Fort Worth. 

  • Uplift Education is a system of college preparatory schools serving over 18,000 students.

  • As of 2016, 100% of graduates were accepted into college for the 8th year in a row.

Challenge

  • Drive enrollment in anticipation of Uplift Elevate’s September 2019 campus opening.

Results

  • Designed and implemented project plan tools and outreach strategy to drive enrollment for Uplift Elevate.

  • Trained and coached Uplift recruitment team utilizing benchmarking docs, scripts, marketing collateral and experiential marketing techniques.

  • Established new data collection and registration lead nurturing workflow.

  • Assisted communications department with creating and releasing mass-released external marketing communication tools.

  • Collaborated in a cross-team matrix environment to assess process performance, adherence, costs and progress to ensure a solid methodology and platform for delivery of plans/services.

Classic Edition

I'm a paragraph. Click here to add your own text and edit me. Let your users get to know you.

Strong Edition

I'm a paragraph. Click here to add your own text and edit me. Let your users get to know you.

Lite Edition

I'm a paragraph. Click here to add your own text and edit me. Let your users get to know you.

Screenshot 2020-06-06 00.57.18.png